For Cerebras’ global Llamapalooza tour, I evolved their original mascot into a versatile, location-specific character system. Each llama was tailored to reflect cities of Mumbai, Singapore, London, Seattle, Paris, and New York City—appearing in expressive poses, dressed in traditional outfits, placed in front of iconic landmarks, or enjoying local foods.

Built for adaptability, the character was designed to live across both digital and physical channels: LinkedIn promos, printed signage, on-site presentations, event merch, swag bags, and more. Seen by hundreds of attendees at each stop, the llamas helped bring a playful, welcoming spirit to Cerebras’ cutting-edge events—connecting global audiences through design.