Homebody came with a clear design ask: to create a custom icon system that could unify their visual language across product packaging, app interface, and marketing materials. The icons needed to feel clean and functional, while still carrying the brand’s sense of ease, softness, and warmth.

To answer that, the design language leaned into gentle curves, balanced proportions, and simplified forms that communicated clearly without losing character. Every icon was drawn to feel human and unhurried—avoiding overly geometric or clinical styles in favor of something more tactile and grounded.

The result was a system that feels cohesive and brand-right, supporting communication without pulling attention. It not only solved for consistency across platforms but also extended the brand’s tone into the smallest design details, creating a user experience that feels intentional at every level.