In this can design, I aimed to celebrate my Filipino heritage and the diverse flavors that surrounded my upbringing. Creating the hard seltzer INOM, I wanted to feature friendly illustrations and colors for a wide audience, including drink consumers who may not be acquainted with Calamansi, a native lime-like citrus fruit found in the Philippines. “Inom” which means “to drink” in Tagalog, serves as tribute to the Filipino culture and its love for communal gatherings and celebration.