Llamapalooza Event Branding

Cerebras, an AI company working with Meta's Llama 3.1 405B, sought an illustrated character for their Llamapalooza event. The goal was to design an approachable mascot for use on stickers and noodle packaging. Using Illustrator, I created a llama character focused on versatility — able to express a range of emotions, adapt to various environments, and wear different outfits, allowing it to resonate with a wide range of audiences while reflecting the brand's innovative and playful personality.

The success of the mascot was brought later that year to New York City’s Times Square, and displayed on the Nasdaq Tower.

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Cerebras Nasdaq Tower Announcement

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Stanford Medicine Campaign Illustrations