Llamapalooza Event Branding
Cerebras, an AI company working with Meta's Llama 3.1 405B, sought an illustrated character for their Llamapalooza event. The goal was to design an approachable mascot for use on stickers and noodle packaging. Using Illustrator, I created a llama character focused on versatility — able to express a range of emotions, adapt to various environments, and wear different outfits, allowing it to resonate with a wide range of audiences while reflecting the brand's innovative and playful personality.